Hybrid Director, Calendar and Product Marketing

at Yum! Center for Global Franchise Excellence

• Job title: Director, Calendar and Product Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $184,500 - $195,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Plano, United States

About the role

• Director responsible for end-to-end growth agenda for KFC US menu. Leads menu strategy and innovation, ensuring commercial planning aligns with brand objectives.

Responsibilities

• The Director, Calendar & Product Marketing is responsible for owning the end-to-end growth agenda for the KFC US menu.
• Leads enterprise menu strategy, breakthrough innovation, national commercialization, and category growth across the full menu portfolio.
• Sets the three-year vision for menu evolution, balancing bold innovation with disciplined commercial planning to drive transactions and profitable sales growth.
• Integrates product innovation, category strategy, menu architecture, and the national commercial calendar into a cohesive growth engine.

Requirements

• Bachelor’s degree from an accredited four-year university required (Marketing preferred).
• MBA strongly preferred.
• 15+ years of progressive marketing and commercial leadership experience.
• Deep experience in QSR, restaurant, or established CPG environments strongly preferred.
• Proven success leading large-scale innovation pipelines and commercialization engines.
• Strong enterprise-level strategic thinking and financial acumen.
• Extensive cross-functional leadership and executive stakeholder management experience.
• Experience working within franchise systems is a plus.

Benefits

• This role offers enterprise ownership of the KFC US menu growth strategy.
• Opportunity to shape breakthrough innovation for one of the world’s most iconic brands.
• High visibility with executive leadership and franchise partners.
• Positioned for future growth into broader general management or CMO-track leadership roles.