Product Marketing Manager building impactful content and messaging for dental AI solutions. Collaborating across teams to enhance participation and customer value throughout the product lifecycle.
About the role
- Product Marketing Manager overseeing VPP marketing strategies and customer engagement. Leading cross-functional collaboration while launching offers and optimizing customer journeys.
Responsibilities
- Be the marketing lead for Rhythm’s VPP business
- Own the story, go-to-market, and customer lifecycle for VPP programs
- Define and test value propositions, launch offers, and improve customer adoption
- Design and optimize the customer lifecycle from awareness to retention
- Create landing pages, sales collateral, and other marketing materials
- Define success metrics and analyze performance with dashboards and A/B tests
- Collaborate with cross-functional teams and partners
Requirements
- 5–8+ years in product marketing, growth/lifecycle marketing, or similar roles
- Strong B2C experience
- Experience in VPPs, demand response, load flexibility, or connected devices
- Experience in residential energy or B2B2C energy platforms
- Proven ability to own the full customer journey and develop go-to-market strategies
- Strong strategic marketer with analytical and hypothesis-driven mindset
- Excellent storytelling and copywriting skills
Benefits
- Competitive compensation
- Annual bonus
- Great benefits
- Opportunities to grow as Rhythm and the VPP business scale
- Hybrid/remote-friendly setup
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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