Senior Director of Global Brand and Product Marketing for HOKA managing brand strategies and global initiatives. Leading integrated marketing efforts to connect brand and consumer engagement.
UH
Onsite Product Marketer, DFS & Ingredients
Posted 2 days ago
About the role
- Product Marketer leading marketing strategy for Health Ingredients and Solid Oral Dosage Form portfolios at global health and nutrition company. Strategic role focusing on customer insights and market execution.
Responsibilities
- Develop and lead global product marketing strategies for Health Ingredients and Solid Oral Dosage Form platforms, including positioning, messaging, and competitive differentiation.
- Create high‑quality content across digital, print, and technical formats, such as website copy, brochures, case studies, and white papers.
- Collaborate closely with product management to translate product roadmaps, features, and benefits into compelling customer‑facing materials.
- Partner with global sales and marketing teams to deliver sales enablement tools and launch campaigns that drive adoption and revenue growth.
- Conduct market and competitive intelligence to identify trends, new opportunities, and strategic insights.
- Guide and support product managers in developing go‑to‑market strategies and lifecycle plans.
- Manage and optimize marketing budgets, resource allocation, and campaign performance using data‑driven insights.
Requirements
- Bachelor’s degree in marketing, life sciences, business, or a related field required; advanced degree is a plus.
- 5-8 years of product marketing experience in a B2B environment pharma, CDMO, nutraceuticals, or specialty ingredients required.
- Strong skills in developing go‑to‑market strategies, content creation, and competitive analysis.
- Ability to translate technical product information into clear, engaging marketing messages.
- Proven cross‑functional collaboration with R&D, regulatory, sales, and product management teams.
- Experience tracking KPIs and optimizing campaigns based on performance data.
- Demonstrated ability to manage budgets and external vendors.
Benefits
- An agile career and dynamic working culture.
- An inclusive and ethical workplace.
- Compensation programs that recognize high performance.
- A variety of benefits dependent on role and location.
Job title
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