Hybrid Marketing Manager, Community – Experience

at Exploding Kittens, Inc.

• Job title: Marketing Manager, Community – Experience
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $120,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Marketing Manager focusing on community engagement and event coordination at Exploding Kittens. Responsible for creating both digital and in-person experiences to connect with gamers.

Responsibilities

• Collaborate seamlessly with the Community Operations Manager and Associate Director of Marketing to ensure a consistent brand experience across all activations and touchpoints
• Strategize, coordinate, and execute IRL activations including festivals, conventions, hobby store game nights, seasonal retailer activations, in-store and pop-up demos
• Plan and execute activations at non-traditional venues: college campuses, breweries, bookstores, coffee shops, family entertainment centers
• Run grassroots marketing, sampling, and outreach programs to reach 'people who love games' beyond traditional gaming audiences
• Support retail partners (Target, Walmart) with in-store demos and seasonal activations
• Execute hobby store marketing partnerships: game nights, sampling events, giveaways, and special promotions
• Attend and activate at conventions and gaming events
• Develop KPIs and frameworks for what success looks like across field activations
• Act as the friendly, energetic external face of the EK marketing team at every activation, ensuring we leave a lasting positive impression.
• Own Instagram Broadcast channel and other social media community channels
• Identify and evaluate emerging community platforms and channels; pilot new opportunities that align with audience behavior and brand goals
• Help shape and execute TikTok Shop affiliate and community strategy in partnership with Sales and Marketing
• Gather customer insights from field touchpoints and all activations to inform broader marketing strategy
• Support product launches with experiential components
• Manage post-event follow-up and reporting including internal and external budgets, lead reporting, thank-you emails, ROI analysis and performance summaries

Requirements

• 4-6 years of marketing, community management, or event coordination experience (or equivalent hustle in volunteer/grassroots work)
• Strong people skills (you can strike up a conversation with anyone)
• Experience planning and running events, from small meetups to large-scale activations
• Comfortable traveling, working nights/weekends as needed for events
• A passion for games and a willingness to learn the EK brand inside and out
• Highly organized with the ability to juggle multiple events and outreach efforts at once
• Strong knowledge of social media and ability to activate content and digital communities
• Experience working with hobby/game stores or in the tabletop gaming industry
• Existing network within the board game, hobby store, or events scene
• Openness to travel and be on site for activations