Implementation Specialist managing community health initiatives and partnerships for the Kentucky Rural Health Transformation Program. Leading projects and fostering relationships to enhance crisis response in Eastern Kentucky.
EI
Hybrid Marketing Manager, Community – Experience
Posted 2 months ago
About the role
- Marketing Manager focusing on community engagement and event coordination at Exploding Kittens. Responsible for creating both digital and in-person experiences to connect with gamers.
Responsibilities
- Collaborate seamlessly with the Community Operations Manager and Associate Director of Marketing to ensure a consistent brand experience across all activations and touchpoints
- Strategize, coordinate, and execute IRL activations including festivals, conventions, hobby store game nights, seasonal retailer activations, in-store and pop-up demos
- Plan and execute activations at non-traditional venues: college campuses, breweries, bookstores, coffee shops, family entertainment centers
- Run grassroots marketing, sampling, and outreach programs to reach 'people who love games' beyond traditional gaming audiences
- Support retail partners (Target, Walmart) with in-store demos and seasonal activations
- Execute hobby store marketing partnerships: game nights, sampling events, giveaways, and special promotions
- Attend and activate at conventions and gaming events
- Develop KPIs and frameworks for what success looks like across field activations
- Act as the friendly, energetic external face of the EK marketing team at every activation, ensuring we leave a lasting positive impression.
- Own Instagram Broadcast channel and other social media community channels
- Identify and evaluate emerging community platforms and channels; pilot new opportunities that align with audience behavior and brand goals
- Help shape and execute TikTok Shop affiliate and community strategy in partnership with Sales and Marketing
- Gather customer insights from field touchpoints and all activations to inform broader marketing strategy
- Support product launches with experiential components
- Manage post-event follow-up and reporting including internal and external budgets, lead reporting, thank-you emails, ROI analysis and performance summaries
Requirements
- 4-6 years of marketing, community management, or event coordination experience (or equivalent hustle in volunteer/grassroots work)
- Strong people skills (you can strike up a conversation with anyone)
- Experience planning and running events, from small meetups to large-scale activations
- Comfortable traveling, working nights/weekends as needed for events
- A passion for games and a willingness to learn the EK brand inside and out
- Highly organized with the ability to juggle multiple events and outreach efforts at once
- Strong knowledge of social media and ability to activate content and digital communities
- Experience working with hobby/game stores or in the tabletop gaming industry
- Existing network within the board game, hobby store, or events scene
- Openness to travel and be on site for activations
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