Marketing and Community Engagement Lead for Specsavers managing community relationships and marketing initiatives. Focused on driving business growth and enhancing local presence through outreach and social media.
Responsibilities
Build and maintain strong relationships with local groups, societies, community organisations, and care establishments.
Attend external meetings, visits and events as a representative of the business.
Manage relationships with care homes.
Build and strengthen relationships with local Specsavers stores.
Research and identify new organisations, influencers, introducers and community partners that can support business growth.
Create, plan and publish compelling social media content aligned with brand guidelines.
Manage social media pages, including engagement, enquiries and monitoring analytics.
Proactively identify PR opportunities within both the business and the community.
Track performance of marketing activities and identify new opportunities for growth.
Plan and coordinate community events such as coffee mornings, talks, spectacle MOT visits and care‑home sessions.
Requirements
Experience in community engagement, business development, events, or social media roles.
Excellent communication and relationship‑building skills.
Confident presenting and networking in a range of professional settings.
Strong organisational skills, proactive approach, and ability to work independently.
Ability to represent the business professionally and build trust with diverse groups.
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