Product Marketing Program Manager executing multi - channel campaigns for a high - growth marketing team. Bridging technical innovation and market impact through strategic storytelling and stakeholder collaboration.
About the role
- B2B Affiliate Program Manager at Everflow, focusing on expanding referral and affiliate programs globally. Responsible for execution and growth of a program driving new client acquisition.
Responsibilities
- Develop high-value referral relationships with customers, partner tech platforms, relevant B2B affiliates, and communities
- Cultivate long-term collaborations with partners that generate mutual business growth and consistent referral leads
- Identify and pursue co-marketing opportunities, including joint content development, webinars, and case studies
- Define key performance indicators (KPIs) for the B2B affiliate program
- Design and manage competitive and motivating incentive and commission structures for referral partners
- Ensure partner activations are consistent, professional, and impactful
- Manage the referral tracking system, ensuring accurate reporting on lead source, pipeline velocity, and partner commission payouts
Requirements
- Demonstrable track record in B2B marketing, partnership development, or affiliate management
- Strong existing relationships within the B2B agency, tech platform, or media partner ecosystems
- An analytical approach to affiliate marketing and decision-making
- Excellent communication, storytelling, and relationship-building skills
- Creative, self-sufficient, and highly proactive, with the ability to collaborate effectively across global teams
Benefits
- Employer Covered Medical, Dental and Vision Insurance
- Unlimited PTO and paid holidays
- 401(k) (No matching at this time)
- Paid parental leave for putting your family first
- Education, gym, and equipment stipend
- Travel opportunities to relevant conferences and in-person client meetings
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