Director of Digital Marketing overseeing digital marketing campaigns for First Entertainment Credit Union. Responsible for audience targeting, analytics, and cross - functional collaboration to enhance member engagement.
About the role
- Digital Marketing Specialist driving online campaign preparation and evaluating performance for banking products. Collaborating with teams to improve conversion paths and overseeing digital sales.
Responsibilities
- Řídit přípravu online kampaní ve spolupráci s performance specialistou v Google Ads, Meta, Sklik a Bingu
- Vyhodnocovat jejich výkon a prezentovat je stakeholderům
- Spolupracovat s grafiky, webaři a analytiky na zlepšování výsledků
- Podílet se na tvorbě obsahu a optimalizaci zákaznických cest
- Sledovat trendy v digitálu a přicházet s novými nápady
Requirements
- Alespoň 3 roky zkušeností v digitálním marketingu
- Rozumíte placeným i neplaceným kanálům a dokážete navrhnout funkční performance strategii
- Ovládáte nástroje jako GA4, Tableau či Marketing Miner
- Základní znalost Google Ads, Sklik, Bing, Meta
- Umíte se vcítit do zákazníka a jeho potřeb
- Dokážete se rozhodovat na základě dat
- Jste samostatní, spolehliví a umíte si organizovat práci
- Máte chuť se vzdělávat a sledovat trendy v digitálu
Benefits
- Hybridní režim práce
- Široký výběr benefitů a volnočasových aktivit
- Možnosti dalšího odborného rozvoje a vzdělávání
- Pracovní smlouvu na dobu neurčitou
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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