Senior Revenue Marketing Operations Manager optimizing marketing technology stack at Tenable, a cybersecurity company. Driving operational efficiency and managing MarTech systems to enhance revenue growth.
Responsibilities
Manage, optimize, and govern key MarTech platforms (e.g., Marketo, Salesforce, DemandBase) to ensure seamless integration, data quality, and high operational efficiency in support of Revenue Marketing goals.
Design and implement automated programs and workflows that directly support global campaigns and pipeline creation efforts across all stages of the funnel.
Lead transformative projects across Marketing, Sales, and IT to improve operational processes, enhance lead management (lead scoring, routing, service level agreements), and enable global scaling.
Function as both a hands-on practitioner in managing and configuring MarTech systems and a strategic coach to junior team members, guiding best practices in Revenue Operations and systems management.
Define and maintain data governance standards to ensure the accuracy and health of the marketing database. Build and manage critical dashboards and reports to track key metrics and inform data-driven decision-making.
Set Key Performance Indicators (KPIs), analyze campaign results, and apply a rigorous test–measure–learn approach to continuously optimize program performance and improve marketing spend efficiency.
Educate and enable internal stakeholders and partners on new processes, tools, and initiatives to ensure consistent implementation of the Revenue Marketing strategy.
Requirements
7+ years of dedicated experience in Marketing Operations, Revenue Operations, or a related field within B2B high-tech environments.
Proven hands-on expertise in administering and optimizing Marketing Automation Platforms (MAP), such as Marketo, and deep familiarity with CRM systems, such as Salesforce, including integration management and data flow architecture.
Strong track record in defining, measuring, and reporting on key Revenue Marketing KPIs, with the ability to use data to optimize programs mid-flight and drive continuous improvement.
Exceptional project management, time management, and cross-functional collaboration skills to lead complex, organization-wide transformation projects.
Excellent written and verbal communication skills, specifically for documenting processes, communicating technical requirements, and educating stakeholders.
Results-driven with the ability to thrive in a fast-paced global environment, take ownership, and manage increasing responsibility.
Able to work permanently in a hybrid/on-site capacity at our Boston, MA office or headquarters in Columbia, MD.
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