Hybrid Senior Marketing Manager – Operations

Posted last month

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About the role

  • Senior Revenue Marketing Operations Manager optimizing marketing technology stack at Tenable, a cybersecurity company. Driving operational efficiency and managing MarTech systems to enhance revenue growth.

Responsibilities

  • Manage, optimize, and govern key MarTech platforms (e.g., Marketo, Salesforce, DemandBase) to ensure seamless integration, data quality, and high operational efficiency in support of Revenue Marketing goals.
  • Design and implement automated programs and workflows that directly support global campaigns and pipeline creation efforts across all stages of the funnel.
  • Lead transformative projects across Marketing, Sales, and IT to improve operational processes, enhance lead management (lead scoring, routing, service level agreements), and enable global scaling.
  • Function as both a hands-on practitioner in managing and configuring MarTech systems and a strategic coach to junior team members, guiding best practices in Revenue Operations and systems management.
  • Define and maintain data governance standards to ensure the accuracy and health of the marketing database. Build and manage critical dashboards and reports to track key metrics and inform data-driven decision-making.
  • Set Key Performance Indicators (KPIs), analyze campaign results, and apply a rigorous test–measure–learn approach to continuously optimize program performance and improve marketing spend efficiency.
  • Educate and enable internal stakeholders and partners on new processes, tools, and initiatives to ensure consistent implementation of the Revenue Marketing strategy.

Requirements

  • 7+ years of dedicated experience in Marketing Operations, Revenue Operations, or a related field within B2B high-tech environments.
  • Proven hands-on expertise in administering and optimizing Marketing Automation Platforms (MAP), such as Marketo, and deep familiarity with CRM systems, such as Salesforce, including integration management and data flow architecture.
  • Strong track record in defining, measuring, and reporting on key Revenue Marketing KPIs, with the ability to use data to optimize programs mid-flight and drive continuous improvement.
  • Exceptional project management, time management, and cross-functional collaboration skills to lead complex, organization-wide transformation projects.
  • Excellent written and verbal communication skills, specifically for documenting processes, communicating technical requirements, and educating stakeholders.
  • Results-driven with the ability to thrive in a fast-paced global environment, take ownership, and manage increasing responsibility.
  • Able to work permanently in a hybrid/on-site capacity at our Boston, MA office or headquarters in Columbia, MD.

Benefits

  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities

Job title

Senior Marketing Manager – Operations

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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