Manager leading high - impact BI and analytics projects at RSM, enhancing client solutions through data insights. Overseeing project delivery and contributing to practice growth.
About the role
- Define and lead the MCX customer data strategy and roadmap that supports personalization, predictive analytics, and AI/ML enablement for Marketing and CX functions.
- Architect scalable data infrastructure and pipelines in strategic partnership with data engineering and platform teams, enabling unified customer views and real-time analytics.
- Own and deliver the unified customer view across platforms, developing and managing a 360 degree of the customer to drive intelligent targeting and interactions (CRM, marketing automation, service, commerce).
- Lead development, deployment, and optimization of predictive models and AI/ML solutions for segmentation, churn, personalization, and next-best-action.
- Evaluate, prioritize, and manage AI/ML use cases across MCX, defining, developing and managing the AI/ML roadmap for the Marketing/CX function.
- Proactively identify and pursue opportunities to solve difficult and high-value problems using data, analytics, and AI/ML.
- Influence senior stakeholders by connecting technical outcomes to business priorities, enabling informed decision-making and investment alignment.
- Drive operationalization of models across platforms (e.g., Salesforce, marketing automation, orchestration tools), ensuring performance, scalability, and ROI.
- Lead pilot initiatives and long-term rollouts of model-based capabilities across CRM, analytics platforms, and downstream systems.
- Establish governance frameworks for ethical AI use, model lifecycle management, and data compliance.
Requirements
- 7+ years in advanced analytics, data science, or related roles.
- Bachelor's Degree
- Strong expertise in statistical modeling and machine learning (Python, R, Spark, Snowpark).
- Proven experience designing and deploying enterprise-scale data and analytics solutions.
- Experience operationalizing models in CRM, marketing automation, or personalization platforms.
- Expertise with cloud data platforms (e.g., Snowflake, AWS, Azure).
- Experience with Generative AI and LLMs.
- Proven ability to translate complex analytics into business impact.
- Strong communication and leadership skills with a track record of driving measurable business outcomes.
- Encourage experimentation and learning across the team to drive breakthrough thinking and scalable solutions.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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