Sr. Manager responsible for leading customer data strategy and advanced analytics initiatives. Driving insights and innovative solutions for marketing and customer experience at Kimberly-Clark.
Responsibilities
Define and lead the MCX customer data strategy and roadmap that supports personalization, predictive analytics, and AI/ML enablement for Marketing and CX functions.
Architect scalable data infrastructure and pipelines in strategic partnership with data engineering and platform teams, enabling unified customer views and real-time analytics.
Own and deliver the unified customer view across platforms, developing and managing a 360 degree of the customer to drive intelligent targeting and interactions (CRM, marketing automation, service, commerce).
Lead development, deployment, and optimization of predictive models and AI/ML solutions for segmentation, churn, personalization, and next-best-action.
Evaluate, prioritize, and manage AI/ML use cases across MCX, defining, developing and managing the AI/ML roadmap for the Marketing/CX function.
Proactively identify and pursue opportunities to solve difficult and high-value problems using data, analytics, and AI/ML.
Influence senior stakeholders by connecting technical outcomes to business priorities, enabling informed decision-making and investment alignment.
Drive operationalization of models across platforms (e.g., Salesforce, marketing automation, orchestration tools), ensuring performance, scalability, and ROI.
Lead pilot initiatives and long-term rollouts of model-based capabilities across CRM, analytics platforms, and downstream systems.
Establish governance frameworks for ethical AI use, model lifecycle management, and data compliance.
Requirements
7+ years in advanced analytics, data science, or related roles.
Bachelor's Degree
Strong expertise in statistical modeling and machine learning (Python, R, Spark, Snowpark).
Proven experience designing and deploying enterprise-scale data and analytics solutions.
Experience operationalizing models in CRM, marketing automation, or personalization platforms.
Expertise with cloud data platforms (e.g., Snowflake, AWS, Azure).
Experience with Generative AI and LLMs.
Proven ability to translate complex analytics into business impact.
Strong communication and leadership skills with a track record of driving measurable business outcomes.
Encourage experimentation and learning across the team to drive breakthrough thinking and scalable solutions.
Benefits
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Job title
Senior Manager, Customer Data Strategy – Advanced Analytics
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