Digital Marketing Specialist managing global advertising campaigns across Google Ads and Facebook Ads. Analyzing performance metrics and optimizing campaigns for international markets with cross - timezone collaboration.
About the role
- eCommerce Digital Marketing Manager at Kimberly-Clark focusing on omnichannel growth and digital marketing strategies. Collaborate across teams to optimize campaigns and improve sales performance.
Responsibilities
- Analyze Amazon, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
- Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio.
- Develop strategies to improve the organic ranking of KCP products, including continuous keyword research, and identify white space to accelerate growth of the existing portfolio of products.
- Plan and execute product launches for all new products for fast sales growth in key categories.
- Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance.
- Optimize PPC campaigns to achieve sales and margin goal.
- Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
- Oversee strategy and execution of Sponsored Products/Brands/Display advertising.
- Develop creative, work with Creative team, and write copy.
- Troubleshoot any issues that arise through moderation, A/B testing and track performance.
- Explore and implement marketing and deals (promotions, coupons, Lightning Deals, Amazon Live, Posts, virtual product bundles).
- Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to develop robust reporting tools and KPIs to understanding consumer behavior, advertising ROI, measuring organic search ranking.
- Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions).
- Prioritize work with Amazon and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for Amazon and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing.
- This position will also be responsible for building business plans to expand on Walmart.com and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development ideas.
- Additionally, build and share best practices in eCommerce demand generation with marketing, sales, global eCommerce and other relevant teams.
Requirements
- Bachelor’s degree with 3+ years marketing, eCommerce, or online merchandising experience.
- Demonstrated ability in campaign analysis and commercial program optimization
- Experience developing and executing commercial marketing plans
- Demonstrated ability in ROI analysis and commercial program optimization
- Working knowledge of digital KPIs
- Budget planning and management experience
- First-class influencing skills, including experience working within a large matrixed organization.
- Strong analytical, interpersonal and project-management skills
- Must be detail-oriented and deadline focused
- Previous experience leading cross-functional teams in planning and execution
- Able to work in a matrix organization driving collaboration across functions and stakeholders
- History of working with sales, marketing teams and large customers to drive growth initiatives
- Able to inspire, motivate and lead cross-functional teams to achieve outstanding results
- Demonstrative positive energy to effectively represent KCP internally and externally.
- Preferred: Experience with Amazon and Walmart Advertising.
- History of working with sales, marketing teams and large customers to drive growth initiatives.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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