Digital Marketing Consultant supporting Entrata’s customers' marketing success through various digital channels and analytics. Collaborating with team members to strategize and develop effective marketing campaigns.
About the role
- Digital Marketing Asset Manager activating and executing web strategies for Kimberly-Clark. Supporting website management and cross-functional collaborations for effective digital marketing.
Responsibilities
- Support the North American (US and Canada) website products and deliver a high-quality connected experience for users, aligning the website with the organization's brand, strategy, and standards.
- Work with our Sitecore Editor to coordinate updates on the website, leading basic QA, partner across the organization and with vendor partners for translations and approvals.
- Collaborate with cross-functional teams to execute initiatives that support our business and web strategies.
- Maintain assets such as our content calendar, process documentation and roadmap updates.
- In partnership with SEO resources, coordinate updates based on recommendations to enhance web visibility and performance.
- Maintain web scorecard and provide actionable reports to stakeholders and leadership. Manage optimization projects based on findings.
- Work closely with partners in DTS, Martech on web roadmap initiatives and maintaining site performance. Gather requirements and act as a liaison for Martech web initiatives.
Requirements
- Bachelor's degree in Marketing, or Digital management function; or related 3+ years’ work experience in project management, web management, and analytics
- Experience with Content Management Systems (CMS), web process/project management, adherence to basic best practices, and conducting testing.
- Practical knowledge and understanding of web analytics, measurement and optimizations – using common web analytics and site health tools such as GA4 and GSC.
- Knowledge of web and digital marketing best practices, with a working understanding of SEO and UX principles.
- Strong problem-solving skills, with a keen attention to detail and an ability to think creatively and iteratively to solve problems and address opportunities.
- Proven ability to manage stakeholder relationships and work collaboratively with cross-functional teams.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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