Hybrid Marketing Manager

at Emburse

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Marketing Manager at Emburse responsible for cross-sell campaigns targeting customer segments. Leading multi-channel marketing initiatives to optimize revenue and customer engagement.

Responsibilities

• Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.
• Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.
• Strategize, design, and develop programs across key digital channels, including, Qualified (website chat), Pendo (in-app communication), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)
• Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services.
• Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.
• Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing).
• Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities.
• Partner with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages.
• Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness

Requirements

• 6+ years of Customer or Growth Marketing experience
• Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
• Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
• Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
• Experience with Salesforce, Qualified, Mutiny, Goldcast, and Marketo
• Mindset geared towards continual improvement and optimization of campaign processes
• Ability to thrive in dynamic environments and resolve ambiguity quickly
• Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns
• Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
• Experience working with stakeholders to coordinate campaign efforts
• Desire to make a significant impact and drive change through effective campaign execution
• Solutions-oriented mindset driven by curiosity to explore new campaign approaches
• Bachelor’s Degree required: Marketing or Business Degree preferred

Benefits

• Competitive pay
• Flexible work
• Inclusive and collaborative environment