Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- Senior Director, Media leading the modernization of GEICO's media practice and overseeing a $1B+ Media budget with cross-functional partnerships.
Responsibilities
- Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives.
- Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment.
- Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance.
- Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks.
- Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives.
- Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences.
- Deliver hands-on negotiation leadership on high profile investment agreements.
- Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners.
- Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs.
- Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement.
- Champion marketing governance and steward brand safety in all elements of the media ecosystem.
Requirements
- 15+ years of experience in media planning, buying, and strategic partnership development – advanced knowledge of both traditional and digital media channels, with the ability to plan at both the local and national levels.
- Experience leading high performing teams is a must.
- Experience working on portfolio brands is a plus.
- Successful track record of providing strategic recommendations and performance analyses to senior leadership.
- Well-versed in audience development/activation (1/2/3P data).
- Experience with analytical models such as MMM with a deep understanding of how to leverage such models to forecast spending and attribution.
- Previous Upfront planning experience, directing negotiations with suppliers.
- Success in navigating ambiguity and fast-paced marketing environments – previous positions in transformational organizations a plus.
- Requires travel (20% of time) including occasional weekend travel and off-hour projects.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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