Commercial Lines Marketing Broker providing marketing support for commercial insurance placements in BC. Collaborating with producers and leading the marketing of a diverse portfolio of business.
About the role
- Head of Global Marketing at Körber Pharma Software responsible for marketing strategies and revenue growth. Leading an international marketing team within pharma and biotech industries.
Responsibilities
- Develop and implement a global marketing strategy for the entire software and service portfolio within the pharma and biotech environment derived and integrated into an overall global Marketing function
- Build a clear and differentiated solution and product narrative across all relevant target audiences and channels
- Identify market opportunities through market, customer and competitive analyses, deriving strategic growth initiatives
- Own go-to-market strategies and market launches of new releases, services and products
- Develop value propositions, messaging frameworks and use-case-driven content
- Collaborate closely with Product Management, Services and Sales to ensure effective portfolio positioning
- Plan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth in collaboration with central digital marketing team
- Further develop data-driven marketing processes and marketing automation
- Own performance-relevant KPIs such as pipeline contribution, conversion rates, CAC, and marketing investment efficiency
- Ensure a consistent, customer-centric storyline across all touchpoints
- Create compelling value propositions, product descriptions and thought-leadership content for a global audience
- Advance the digital presence (website, SEO/SEM, social media, paid ads)
- Develop global marketing and sales collaterals
- Ensure efficient delivery and use of these materials across all target markets
- Build and manage a professional sales-enablement framework, including training for new products and solutions
- Lead, coach and develop the software marketing team
- Establish clear roles, processes and KPIs in line with global function
- Manage the marketing budget and allocate resources efficiently
- Partner closely with Sales to achieve joint pipeline targets and strengthen sales enablement
- Foster a collaborative, results-oriented working culture in cross-functional projects (Sales, Product Management, Communications, Services)
- Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapes
Requirements
- Degree in Marketing, Business Administration or a comparable field
- Several years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environment
- Proven expertise in go-to-market, product marketing, demand generation and complex B2B buyer journeys
- Experience with data-driven marketing and modern marketing tools and automation systems
- Strong KPI and performance orientation
- Experience collaborating with international, cross-functional teams
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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