Global Industry Marketing Lead managing marketing strategies and campaigns across tech sectors in Germany. Collaborating with teams to define target groups and execute integrated marketing initiatives.
About the role
- Marketing Specialist in Berlin for Lexroom.ai managing events and campaigns within a fast-growing tech startup. Overseeing marketing initiatives to enhance brand presence and community growth.
Responsibilities
- Own events end-to-end, from initial brief and planning to execution and post-event debrief.
- Plan and coordinate external activations including trade fairs, conferences, webinars, and partner events.
- Build and grow Lexroom’s social media community through consistent, engaging content and a qualified database.
- Collaborate with HQ on marketing campaigns, adapting messaging, claims, and landing pages by campaign and geography.
- Analyze campaign and event performance across channels, regions, and creatives, identifying what works and what doesn’t.
- Define clear objectives, timelines, and KPIs in collaboration with leadership, marketing, and partnerships.
- Coordinate with communications teams on event promotion, newsletters, and social content before and after activations.
- Track results and collect feedback to continuously improve events and campaigns.
Requirements
- 2-5 years of experience in marketing, ideally in a Saas or Fast Growing Startup
- Strong creative and organizational skills, with meticulous attention to detail.
- A proactive, can-do attitude and ability to handle multiple projects simultaneously.
- Passion for innovation, technology, and dynamic environments.
- Language Mastery: Native-level (or C2) German and fluent English. Precision in legal-adjacent communication is key.
- Tech Savvy: Familiarity with modern marketing stacks (CRM, HubSpot, LinkedIn Campaign Manager) and event tools (Luma, Brella).
Benefits
- Hybrid Work: Be part of the launch of the country, building the brand from scratch.
- Team Culture: Work with energetic, motivated colleagues who value ownership and precision.
- Career Development: Build skills that open doors to future roles in events, marketing, or operations.
- Team Retreats & Off-sites: Dedicated time to connect, learn, and celebrate success together.
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