Marketing Channel Specialist responsible for driving regional marketing performance for consumer electronics and gaming products. Collaborating with teams across Eastern Europe and executing innovative marketing strategies for product launches and promotions.
About the role
- Customer Lifecycle Marketing Manager for APAC driving customer engagement and expansion programs for a unified IT operations platform company. Collaborating with various teams to execute effective marketing strategies.
Responsibilities
- Execute APAC-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
- Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
- Own and report on APAC lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement
- Execute customer lifecycle programs from onboarding through renewal and advocacy
- Plan and execute APAC customer events such as user groups, webinars, regional events, and speaking opportunities
Requirements
- 5+ years of B2B SaaS customer or lifecycle marketing experience
- Experience building targeted, behaviour-driven lifecycle programs across the customer journey
- Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
- Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
- Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
- Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
- Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
- Industry experience in IT, MSP, cyber security, or endpoint management required
Benefits
- hybrid work environment and free in-office lunches throughout the week
- opportunity for growth and advancement
- renowned training platform
- competitive compensation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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