Senior Director, Media leading the modernization of GEICO's media practice and overseeing a $1B+ Media budget with cross - functional partnerships.
About the role
- Marketing Specialist developing and implementing marketing plans and multi-channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
Responsibilities
- Develop and implement marketing plans and activities across UK, Ireland and Netherlands
- Support the Marketing Manager in developing marketing plans that align with global marketing strategies and local business requirements
- Implement multi-channel campaigns across full marketing mix including social media, digital advertising, email, content, and traditional marketing
- Localise and implement global marketing material and activities as required
- Plan and delivery external events according to global guidelines
- Develop and drive marketing activities to create demand, support sales and increase customer loyalty
- Set clear and measurable goals and KPIs for all marketing activities
- Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities
- Oversee translations and ensure materials are applicable across all countries within the front line
- Collaborate and share best practices across marketing and communications team within UK, Ireland and Netherlands
- Manage relationships with external vendors and agencies to support the delivery of marketing activities
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- CIM qualification in Marketing (or equivalent) is desirable
- Minimum 7 years’ experience in marketing
- Experience of B2B would be preferable
- Proven experience planning and executing successful marketing activities and campaigns and demonstrating measurable business impact
- Experience in planning and delivering digital marketing campaigns across social media, paid media, SEO, PPC and content marketing
- Strong working knowledge of digital marketing tools and platforms (e.g., Google Ads, SEO, Salesforce Marketing Cloud, social media, Qlik sense)
- Data-driven mindset with a focus on performance analysis and continuous improvement
- Excellent communication, stakeholder management and project management skills
- Fluent in English
- Another language (Dutch) would be beneficial but not essential
- Experience of working within an international brand or organisation would be beneficial and an appreciation of cultural differences
- Strong understanding of brand and reputation management
- Customer segmentation/behaviour and market understanding
- Demonstratable skills in written and oral communication and the ability to gather information, critique and edit content effectively
- Excellent editorial and proof-reading skills.
Benefits
- 25 days holiday and additional Bank Holidays
- 1 paid Volunteering Day
- Company Pension Scheme
- Bonus
- Private Medical Insurance
- Dental Health Insurance
- GymFlex Membership
- Development opportunities and development reviews
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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