Senior Director of Marketing leading strategy and execution for FairCom's new product in new markets. Requires technical expertise and leadership in B2B marketing with a strong focus on innovation and brand management.
About the role
- Leading marketing strategy for Germany and Austria at Franke Coffee Systems. Managing marketing team and external agencies while driving brand positioning and integrated campaigns.
Responsibilities
- Develop and own the marketing strategy for Germany and Austria
- Lead and develop the marketing team and manage external agencies
- Plan and own the marketing budget and ensure KPI-based management
- Analyze the market, customers and competition, and identify growth opportunities
- Strengthen brand positioning and ensure a consistent brand presence
- Develop integrated marketing campaigns for lead generation
- Own content and digital marketing (website, SEO/SEA, social media)
- Plan and manage trade shows, events and conferences
- Work closely with Sales, Service, Global Marketing and HR
Requirements
- Degree in Marketing Management, Business Administration, or a related field
- Several years of professional experience as a marketing specialist
- Several years of leadership experience, ideally in matrix organizations and an international environment
- Strong communication skills and a high level of attention to detail
- Strategic and analytical thinking with a structured working style
- Very good German and English language skills, spoken and written.
Benefits
- Flexible working hours
- Option to work from home two days per week
- "Work from Anywhere" for up to four weeks per year
- Company car, laptop, smartphone, etc.
- FIT@FRANKE health management
- Free charging for private e-vehicles at the Grünsfeld site
- 30 days of vacation
- 13th month salary
- Full access to LinkedIn Learning (including learning time)
- Air-conditioned, newly renovated and ergonomically furnished offices
- Corporate benefits, JobRad (bike lease), company events, and more.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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