Senior Director of Marketing leading strategy and execution for FairCom's new product in new markets. Requires technical expertise and leadership in B2B marketing with a strong focus on innovation and brand management.
About the role
- Brand & Marketing Executive driving SEO and digital content strategy for Queensmith. Collaborating with a talented team to enhance online brand presence and content effectiveness.
Responsibilities
- Be our in-house SEO champion, staying ahead of algorithm updates, technical best practices, and search trends
- Work closely with our external Digital Marketing agency to deliver a high-impact organic growth strategy
- Plan, create and optimise exceptional website content that positions Queensmith with trusted authority
- Lead the growth of our Guides & Journal content hub – developing content that attracts, informs and converts customers
- Be our go-to copywriter, a stickler for detail & excellence
- Maintain brand integrity by upholding brand guidelines and standards in all marketing activities
- Translate market insights into opportunity – analysing industry trends, customer behaviour and competitor activity to inform new content, campaigns and areas for growth
- Contribute to and improve email sign-up workflows & seasonal email campaigns
Requirements
- 3+ years experience in similar role
- Highly skilled copywriter with proven track record of published content
- Experience using keyword monitoring and SEO tools: GA4, Search Console, Ahrefs, SemRush or similar
- Experience using Chat GPT, Claude or similar use of AI/LLMs to boost efficiency whilst maintaining a human-first touch
- Apple OS and G Suite (Google Docs, Google Sheets, Google Slides etc.)
- Experience with a CMS such as Craft, Shopify or similar
- Experience with a CRM such as Hubspot, Salesforce or similar
- Competent briefing and outsourcing projects
- Some knowledge of graphic design software like Adobe Photoshop, Illustrator or Canva is a plus
Benefits
- Hybrid working; 3 days in office
- Flexible working hours (core 9.30 am - 5 pm)
- Health Insurance & Wellness Benefits
- Generous holiday allowance
- Company sick pay
- Paid medical appointment time
- Long service awards
- Training and role-relevant courses
- Team socials and company events
- Employee Recognition Programme
- Ride to work, Season Ticket and other financial benefits
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