Account manager managing e-trade marketing strategies at Easyparapharmacie, leveraging deep insights for business growth. Collaborating within a dynamic and innovative team in Nice.
Responsibilities
Within the Trade department and reporting to the Head of E‑trade Marketing, you will be responsible for:
Commercial strategy and account management (laboratories).
Management of digital activation plans: Define, plan and execute commercial activation strategies (promotions, peak events, product launches) in alignment with performance objectives (revenue and margin).
Negotiation and optimization: Lead budget negotiations and implement strategies to optimize client sell‑out and ensure the ROI of trade marketing activations.
Portfolio management: Manage and retain a portfolio of laboratories, including regular follow‑ups, performance reviews and a deep understanding of their business challenges.
Business intelligence and e‑trade performance reporting & data viz: Design and develop complex, customized dashboards and reports to monitor e‑trade levers (revenue, traffic, conversion).
Strategic analysis: Carry out cross‑data analyses to diagnose performance and provide strategic recommendations (placement optimization, business development).
Own‑brand development (Parakeya) and market monitoring – Product & brand management: Manage the marketing and promotional plan for the private label, oversee product lifecycle management and coordinate new product launches.
Market monitoring and performance: Conduct market analysis (trends, competitors) to identify product development opportunities and rigorously track key KPIs (sales, margins, market share).
Operations and process excellence – Administrative and financial management: Ensure the administrative management of commercial operations (preparing quotes, invoicing via SAP, handling unpaid invoices).
Continuous improvement: Actively contribute to continuous improvement of business processes, including by integrating Artificial Intelligence (AI) tools.
Requirements
Proven experience (5+ years) in a similar role.
E‑trade expertise: Deep understanding of sell‑out optimization mechanisms and sales performance drivers.
Analysis & BI: Ability to conduct cross‑statistical analyses and interpret business KPIs (revenue, traffic, margin, market share).
Tools: Practical or theoretical knowledge of an ERP or invoicing/commercial management tool (e.g., SAP).
Digital: Familiarity with BI tools, notably GA4 (plus: Looker Studio) and traffic acquisition tracking platforms.
Business and strategic mindset.
Excellent written and verbal communication skills combined with strong negotiation abilities.
Rigour and organization.
Results‑oriented.
Energetic and proactive.
Strong interpersonal skills.
Benefits
Flexible hours: 9/10 AM – 5/6 PM.
Remote work: Partial remote work possible.
Company health insurance: 85% employer contribution.
Transport: Contribution to public transport costs.
Employee discounts: On our sites.
Bonuses: Standard bonus and profit‑sharing subject to conditions.
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