Senior Marketing Executive supporting the Digital Accountancy Show with marketing strategies and campaign execution. Collaborating with event stakeholders and managing digital marketing campaigns.
Responsibilities
Execute comprehensive marketing strategies for Digital Accountancy Show
Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis
Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation
Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
Requirements
Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
Experience with budget management
Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
Methodical project manager who thrives on deadlines, detail, and continuous optimisation
Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
Strong copywriting, content development, and project management skills
Ability to work in a fast-paced, results-oriented environment
Benefits
🎂 Birthday Day off
🏡 Flexible working as well as hybrid working
👶 Enhanced family pay (maternity & paternity)
🚲 Cycle to work scheme
🚂 Interest free travel loans
📚 Free online academy to focus on professional development and upskilling
🧠 Specialist external performance coach services available to all employees
🤝 Employee assistance programme
👩⚕️ 24/7 access to our virtual GP service
🏆 Long service awards
💰 Pension as well as offering salary sacrifice
👪 Life cover
🔒 Group income protection
🍾 Fully stocked beer & wine fridge in the office
🎉 Regular company socials organised throughout the year
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