Hybrid Senior Marketing Executive, Digital Accountancy

Posted 4 days ago

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About the role

  • Senior Marketing Executive supporting the Digital Accountancy Show with marketing strategies and campaign execution. Collaborating with event stakeholders and managing digital marketing campaigns.

Responsibilities

  • Execute comprehensive marketing strategies for Digital Accountancy Show
  • Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis
  • Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
  • Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
  • Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation
  • Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
  • Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
  • Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
  • Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations

Requirements

  • Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
  • Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
  • Experience with budget management
  • Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
  • Methodical project manager who thrives on deadlines, detail, and continuous optimisation
  • Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
  • Strong copywriting, content development, and project management skills
  • Ability to work in a fast-paced, results-oriented environment

Benefits

  • 🎂 Birthday Day off
  • 🏡 Flexible working as well as hybrid working
  • 👶 Enhanced family pay (maternity & paternity)
  • 🚲 Cycle to work scheme
  • 🚂 Interest free travel loans
  • 📚 Free online academy to focus on professional development and upskilling
  • 🧠 Specialist external performance coach services available to all employees
  • 🤝 Employee assistance programme
  • 👩‍⚕️ 24/7 access to our virtual GP service
  • 🏆 Long service awards
  • 💰 Pension as well as offering salary sacrifice
  • 👪 Life cover
  • 🔒 Group income protection
  • 🍾 Fully stocked beer & wine fridge in the office
  • 🎉 Regular company socials organised throughout the year

Job title

Senior Marketing Executive, Digital Accountancy

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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