Music Growth Manager responsible for executing innovative marketing strategies on music platforms. Contributing to the performance improvement of Duetti’s catalog across Spotify, YouTube, and TikTok.
Responsibilities
As Music Growth Manager, you are responsible for hands-on execution of innovative strategies to improve the performance of Duetti’s catalog on platforms such as Spotify, YouTube, Apple Music, and TikTok.
Strategies will be informed by your experience researching, designing, and executing sophisticated marketing programs and creating growth loops.
You will concentrate on deploying scalable and adaptive strategies for the dynamic music market.
You will explore, execute, and measure a wide variety of approaches while contributing to Duetti’s ongoing programs including remix creation, playlisting, data-driven consumer marketing and algorithmic optimization.
You will also be responsible for creating new tactics and building frameworks to bring programs to scale.
You will “hack” the most efficient execution paths for each strategy, utilizing various internal and external resources.
Requirements
At least 2 years of experience in a growth marketing or data-driven marketing role; other experience of management consulting or similar will also be considered.
Experience building and executing paid media campaigns are preferred.
Extensive knowledge of digital platforms such as Spotify, YouTube, TikTok, and Apple Music.
Experience creating content and building paid and organic audiences are a plus.
Experience with content creation or building online audiences is a plus.
Ability to build testing frameworks, analyze raw data, and derive key insights in a dynamic work environment.
Proven attention to detail, strong work ethic and enthusiasm of working in an early stage start-up environment which requires “self starters” and problem solvers.
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