Digital Growth Marketing Manager focused on accelerating digital performance and growth across Everywhen brands. Leading PPC, SEO, and performance marketing strategies within the organization.
About the role
- Senior Growth and Strategy Analyst at DTE Electric Company focusing on market expansion and revenue growth strategies. Collaborating across departments to align initiatives with company vision and profitability goals.
Responsibilities
- Identify and analyze opportunities for business expansion and revenue growth within the organization.
- Research market trends, customer behavior, and competitive landscapes to identify opportunities for growth and scalability.
- Develop actionable strategies and plans that align with the company's vision and goals to increase market share and profitability.
- Analyze government policies and regulations related to the industry to identify potential risks and opportunities.
- Focus on areas of renewable energy adoption, smart grid technologies, energy efficiency, and the development of new electrical infrastructure.
- Conduct market research to understand industry trends, competitive landscapes, customer behavior, and technological advancements impacting the organization.
- Analyze data from various sources to pinpoint potential areas for business expansion, including new markets, untapped customer segments, and emerging technologies.
- Craft strategies to capitalize on identified opportunities, aligning them with the company's overall vision and goals.
- Develop financial models and scenario analyses to assess the viability of strategic initiatives and forecast business performance.
- Evaluate potential risks associated with business decisions and recommend mitigation strategies.
- Collaborate with various departments, such as regulatory affairs, marketing, sales, finance, and operations, to define and execute growth strategies of product development, market expansion, and revenue growth initiatives.
- Analyze, evaluate, and recommend potential investments, acquisitions, and partnerships within the electrical space.
- Prepare and present detailed presentations and reports to communicate findings, insights, and recommendations to senior leadership and other stakeholders.
- Lead development and implementation of growth strategies to identify new market entry points, optimize product offerings, and improve customer acquisition and retention strategies.
- Analyze data to uncover insights that can inform strategic decisions, including financial modeling, sales forecasting, and performance measurement.
Requirements
- Master of Business Administration (MBA) with 7 years of finance, accounting, business, data analysis, or strategic planning; OR Bachelor's degree in Engineering, Data Science, Business, Finance, Accounting, or Project Management with 7 years of finance, accounting, business, data analysis, or strategic planning.
- Preferred Knowledge of the electrical industry, including power systems, renewable energy, and emerging technologies.
- Advanced degrees or certifications in specialized areas can be beneficial.
- Negotiation skills: Ability to lead and manage complex discussions with stakeholders, vendors, and regulators.
- Benchmarking expertise: Experience in evaluating industry standards and applying best practices to improve performance.
- Portfolio management: Proven track record in overseeing diverse projects or assets to achieve strategic goals.
- Battery storage knowledge: Familiarity with energy storage technologies, applications, and market trends.
- MPSC experience: Direct involvement with Michigan Public Service Commission processes, filings, or compliance.
- Regulatory experience: Strong understanding of regulatory frameworks, policy development, and compliance requirements.
Benefits
- Hybrid Role: This role is hybrid, with an established schedule of in-person work required at an assigned work location.
- Emergency Response: Yes – Must be available to perform a primary assignment in support of DTE's emergency response to storms or other events that impact service to our customers.
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