Senior CRM Associate overseeing Spanish marketing communications for DraftKings. Creating content and executing campaigns while collaborating across teams in the sports entertainment industry.
Responsibilities
Create and translate Sportsbook communications into Spanish, ensuring all messaging is culturally relevant, clear, and aligned with brand and legal guidelines.
Create original Spanish-language content for promotional campaigns across the Sportsbook product.
Setup and manage the performance of marketing campaigns across different teams.
Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans.
Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs).
Execute structured A/B tests and lead analysis of results to maximize business impact.
Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs.
Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines.
Requirements
Professional fluency in Spanish and English, both written and verbal.
Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field.
2+ years of relevant marketing experience, preferably in the eCommerce or gaming industry.
Exceptional analytical skills with the ability to clearly communicate results and define the next steps.
Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools.
Knowledgeable sports fan with polished copywriting and oral communication skills.
Willing to work non-standard hours based on the sports calendar.
Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.
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