Onsite Senior CRM Associate, Spanish

Posted 2 hours ago

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About the role

  • Senior CRM Associate overseeing Spanish marketing communications for DraftKings. Creating content and executing campaigns while collaborating across teams in the sports entertainment industry.

Responsibilities

  • Create and translate Sportsbook communications into Spanish, ensuring all messaging is culturally relevant, clear, and aligned with brand and legal guidelines.
  • Create original Spanish-language content for promotional campaigns across the Sportsbook product.
  • Setup and manage the performance of marketing campaigns across different teams.
  • Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans.
  • Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs).
  • Execute structured A/B tests and lead analysis of results to maximize business impact.
  • Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
  • Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs.
  • Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines.

Requirements

  • Professional fluency in Spanish and English, both written and verbal.
  • Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field.
  • 2+ years of relevant marketing experience, preferably in the eCommerce or gaming industry.
  • Exceptional analytical skills with the ability to clearly communicate results and define the next steps.
  • Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
  • Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools.
  • Knowledgeable sports fan with polished copywriting and oral communication skills.
  • Willing to work non-standard hours based on the sports calendar.
  • Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

Benefits

  • Health insurance
  • Bonuses
  • Equity

Job title

Senior CRM Associate, Spanish

Job type

Experience level

Senior

Salary

$70,400 - $88,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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