VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.
About the role
- Growth manager driving customer acquisition and retention for Doctrine's AI legal platform. Working with Marketing, Sales, and Ops teams to optimize strategies and campaigns.
Responsibilities
- Internationalization: contribute to creating localized marketing campaigns to increase Doctrine's visibility and generate leads in the Italian and German markets
- First Sell: create new campaigns (persona-based or ABM) to support our growth in identified segments (data enrichment, automation, outbound campaigns, and performance tracking) and supply first-sales teams with qualified leads
- Cross-sell & Upsell: work with CSM teams to identify and implement campaigns that increase retention and ARR for our existing customers
- Customer Growth: with our Product Marketing Manager and the Product team, identify and implement campaigns that address product usage challenges and drive adoption
- CRM/Marketing Automation: optimize workflows and lead nurturing (email, calls, SMS, social channels) and target prospects in a clinical, highly segmented way — the right message at the right time
Requirements
- Hands-on experience with marketing automation, sales engagement, and CRM tools (Salesforce, HubSpot, Outreach, Intercom, etc.)
- Strong understanding of data flows between tools to design, challenge, and optimize existing customer and prospect journeys
- Aptitude for copywriting and understanding target needs — no point sending emails that don't resonate with prospects!
- Willingness to move beyond quick & dirty tactics and build strategies with long-term impact
- Analytical skills (SQL is a plus)
- Strong communication and the ability to use data to make constructive decisions
- Professional English. Fluency in Italian or German is a (major) plus
- You're creative and interested in user psychology to design high-impact marketing programs
- Ability to collaborate across cross-functional teams, understanding each team's priorities to propose the best action plans
Benefits
- 🏡 Flexible remote work policy, with 2 days in the office per week (Tuesday and Thursday)
- 🌱 Numerous career options and internal mobility opportunities open to everyone at Doctrine
- 🌴 Flexible, unlimited vacation policy
- 📚 Strong emphasis on individual and group training, with an annual personal training budget of €750 and regular team- and company-wide training
- 🏄♂️ Regular company events
- 👩⚕️ Comprehensive health insurance with Alan
- 🚲 Sustainable mobility allowance of €66 per month
- 🏋️♀️ Gymlib subscription for sports and wellness activities
- 🍱 Swile card for meal vouchers
- 🧘 Free access to the mental health support platform Moka.care
- 💡 Hundreds of discounts and perks negotiated through our Works Council (CSE)
- 🍏 New Apple work equipment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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