Marketing Executive at Sharesies Personal supporting diverse marketing initiatives for customer engagement and product adoption. Seeking great communicators, adaptable team players motivated by our vision.
About the role
- Chief Marketing Officer leading ecommerce and marketing for a DTC brand. Proven success in scaling marketing teams and driving customer growth in a fast-paced environment.
Responsibilities
- Lead the marketing and creative organization by setting clear priorities, direction, and expectations so the team operates as one aligned group.
- Manage ecommerce and marketing (growth and creative)
- Own product launch planning and execution, working closely with operations to ensure marketing, inventory, and timing are fully aligned.
- Guide customer growth strategy across paid media, ecommerce, and retention with a strong focus on efficiency and profitability.
- Reduce reliance on outside agencies by building strong internal ownership, structure, and operating rhythm.
- Shape creative direction and standards so campaigns, ads, and launches are effective, on-brand, and consistently improving.
- Improve customer retention and repeat purchase behavior through thoughtful email, SMS, and post-purchase initiatives.
- Continuously improve the ecommerce experience, focusing on conversion rate, bundling strategy, and checkout flow.
- Establish simple, trusted reporting that helps the team understand what’s working, what’s not, and where to focus next.
- Stay close to performance and spend decisions, balancing growth goals with contribution margin and inventory realities.
- Bring fresh perspective, energy, and outside thinking while staying grounded in what actually drives results.
- Communicate clearly and consistently with leadership and cross-functional partners so there are no surprises.
Requirements
- 5–10+ years of experience leading marketing for a direct-to-consumer ecommerce brand.
- Experience with product-driven ecommerce brands
- Demonstrated success scaling growth while maintaining profitability.
- Strong understanding of ecommerce fundamentals, including CAC, LTV, and contribution margin.
- Comfortable working in a fast-paced, founder-led environment where ownership matters.
- Experience building and managing in-house marketing teams and reducing agency dependence.
- Hands-on ownership of paid media strategy across platforms like Meta and Google.
- Preferred Qualifications Experience in automotive or aftermarket
- Proven ability to help a growing brand mature into a more scalable, well-structured operation
- Hands-on experience with email and SMS platforms (Klaviyo or similar).
- Strong creative judgment—even if you’re not the one designing yourself.
- Ability to step into execution when needed and lead from the front.
Benefits
- Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
- Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
- PTO (available after 60 days of employment)
- Company Sponsored employee only YMCA membership (available after 60 days of employment)
- No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available to participate after 90 days of employment)
- Opportunities for professional growth and development
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