About the role

  • Marketing Director leading comprehensive marketing strategies at Shaw Industries. Responsible for brand management, budget oversight, and integrated campaign initiatives.

Responsibilities

  • Develop and implement comprehensive marketing plans across product, pricing, merchandising, and promotions.
  • Establish and manage budgets and KPIs for all marketing initiatives.
  • Serve as thought leader on consumer segments and channels.
  • Ensure consistent brand voice and visual presence across all touchpoints.
  • Develop sales tools supporting sales teams and retail sales associates.
  • Lead creation of integrated marketing campaigns across digital, social, and in‑store.
  • Partner with product teams and deliver insights through feedback loops.
  • Analyze market trends and customer insights to guide decisions.
  • Lead brand marketing and creative team.
  • Develop and execute brand strategy for the interior design trade and target consumer segments.
  • Collaborate with stakeholders to develop brand business and marketing plans.
  • Build omni‑channel consumer experiences across the customer journey.

Requirements

  • Bachelor's Degree in Marketing, Business or related field.
  • 5+ years brand management or related experience, working with interior designers or luxury brands
  • Ability to travel as needed.

Benefits

  • Hybrid work environment
  • Competitive salary

Job title

Marketing Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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