Senior Paid Media Manager leading strategy and execution of paid media campaigns. Managing teams to optimize multi - channel growth and alignment with business objectives in the Philippines.
About the role
- Paid Social Manager assisting with day-to-day management and optimization of campaigns across Meta, TikTok, Pinterest, Snap, and X. Aiding in strategy and execution of campaigns to enhance media investment.
Responsibilities
- Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
- Manage a team of Associates and Analysts
- Assist with campaign architecture & execution
- Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
- Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
- Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
- Provide recommendations (internal & external) around audience targeting based on client priorities
- Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
- Consistently keep team informed on status of projects verbally and/or in writing
- Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
Requirements
- 5+ years of hands-on Paid Social campaign management experience
- Proficient in Microsoft Excel & PowerPoint
- Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
- Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
- BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
Benefits
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- Unlimited vacation days
- Paid parental leave
- Digital Matter cell phone plan
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