Hybrid Digital Marketing Analyst – Mid-level

at Dexco

• Job title: Digital Marketing Analyst – Mid-level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Analista de Marketing Digital Pleno at Casa Dexco creating and managing digital content and strategies. Collaborating with teams to enhance brand presence and engagement across social media platforms.

Responsibilities

• Plan and produce Casa Dexco's digital content, ensuring visual consistency and strategic alignment;
• Manage the editorial calendar and coordinate topics, creative deliverables, and posting schedule with the agency;
• Monitor and analyze metrics (reach, engagement, audience growth, and content performance);
• Identify relevant opportunities (formats and themes) to strengthen the brand's presence;
• Collaborate with internal teams and vendors to create graphic assets and videos;
• Ensure consistency of tone and brand identity across digital channels;
• Support paid campaigns to increase visibility and strategic reach;
• Conduct benchmarking and competitor monitoring;
• Guide and support franchisees in applying social media guidelines, ensuring standardization, alignment with strategy, and content best practices;
• Monitor franchisees' social media performance, providing recommendations and support materials when necessary.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or related fields;
• Previous experience in digital marketing and social media management;
• Familiarity with social media management and analytics tools;
• Ability to interpret metrics and turn data into actionable recommendations;
• Organized, with the ability to manage an editorial calendar and multiple tasks;
• Familiarity with design tools (Canva, Adobe, or equivalents);
• Proactive, strong communication skills, and an eye for aesthetics.

Benefits

• Medical coverage for you and your dependents;
• Dental coverage for you and your dependents;
• Life insurance;
• Wellhub: access to gyms and wellness apps (physical, emotional, and nutritional) — including a free digital plan;
• Pharmacy agreement: discounted medications with payroll deduction;
• "De Bem com a Mente": program dedicated to mental health, offering support and rehabilitation;
• Personal Emergency Assistance: financial, psychological, legal, and social support;
• "Gestar Juntos": support program and guidance for expectant employees and their dependents;
• Childcare assistance for children up to 24 months;
• Meal allowance or on-site cafeteria and basic food basket (depending on location);
• Transport allowance or company shuttle (depending on location);
• Profit-sharing (PLR) based on company results and individual goals;
• Private pension plan: company contributions toward your future;
• Special loans via Itaúsa Foundation and payroll-deductible loans with preferential rates;
• UniDexco: online platform for courses and training;
• Dexco Partnerships Club: discounts with nearly 700 partners;
• Dexco Store: discounts on Dexco brand products;
• Christmas gift card.