Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Lead Product Marketing Manager managing product initiatives across global markets for SaaS company Deputy. Collaborating with teams to ensure successful execution of product launches and strategies.
Responsibilities
- Lead go-to-market planning and execution for add on products across Australia, UK, and US — including positioning, messaging, expansion strategy, sales enablement, and customer comms.
- Partner closely with Product to shape roadmap direction based on market insight, customer feedback, and business opportunity.
- Translate complex product capabilities into clear, compelling narratives tailored to different audiences — from exec buyers to frontline users.
- Identify and validate new product opportunities through customer interviews, research, and market analysis; build business cases to support prioritization.
- Enable our customer-facing teams with effective sales tools, narratives, and objection-handling assets to drive adoption and conversion.
- Own competitive intelligence and market insight for your product areas — identifying where Deputy wins, how we’re differentiated, and what we need to improve.
- Act as the voice of the customer — sharing insights and feedback to help guide product decisions, marketing strategy, and broader company priorities.
- Collaborate cross-functionally with design, lifecycle, content, sales, and success to align messaging and ensure a cohesive end-to-end experience.
- Help uplevel PMM processes and best practices.
Requirements
- 5–7 years of experience in product marketing or similar strategic GTM roles, preferably in B2B SaaS.
- Experience leading go-to-market for high-impact product launches across multiple markets.
- Demonstrated ability to turn customer insight into messaging, content, and campaigns that drive adoption and impact.
- Strong business acumen and comfort working with data — including opportunity sizing, funnel metrics, and customer research.
- Excellent storytelling and communication skills — able to craft compelling positioning and clearly articulate value to internal and external audiences.
- Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organization.
- Self-starter with strong prioritization and project management skills; able to manage multiple workstreams simultaneously.
- Experience in HR, payroll, or workforce management tech is a plus, but not required.
Benefits
- Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
- Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
- Take paid parental leave to support you and your family
- Stay protected with Group Salary Continuance Insurance
- Access support through our Employee Assistance Program
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- Join our global working groups focused on collaboration, belonging and connection
- Get creative at our annual Hackathons
- Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
Job title
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