Lead Analyst at Dentsu managing customer analysis and liaising with clients. Creating advanced Marketing Cloud Intelligence dashboards and generating actionable insights from data.
Responsibilities
Lead and manage customer analysis deep dives
Execute the strategies outlined by senior leadership
Manage the day-to-day communication with clients
Design, build, and maintain advanced Marketing Cloud Intelligence dashboards , widgets, and reports.
Develop and manage data ingestion flows , data streams, harmonization, and calculated fields.
Optimize data models, mappings, and ETL processes within Marketing Cloud Intelligence for accuracy and performance.
Create custom Marketing Cloud Intelligence automation scripts and leverage Marketing Cloud Intelligence’s API functionality where needed.
Analyze multi‑channel marketing, sales, and operational data to generate actionable insights.
Perform deep-dive analysis to identify trends, performance drivers, and optimization opportunities.
Support business teams with regular and ad-hoc reporting needs.
Requirements
6+ years of experience working with Salesforce Marketing Cloud Intelligence in an analyst or developer role.
Strong hands-on skills in: Data Model creation
Data Streams and harmonization
Calculated Metrics and advanced dashboarding.
Marketing Cloud Intelligence Automation & APIs (good to have)
Proficiency in SQL , Excel , and data visualization best practices.
Strong analytical, problem‑solving, and critical‑thinking skills.
Excellent communication skills with the ability to work across diverse teams.
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