Client Success Manager in Aladdin Client Experience team overseeing service delivery and client inquiries. Collaborating with teams to solve complex problems for enhanced user experience.
About the role
- VP Integrated Media Planning responsible for leading integrated media strategies for B2B clients at dentsu. Overseeing client relationships and media performance across various channels.
Responsibilities
- Serve as the lead in managing the agency-client relationship.
- Direct the development of planning objectives and strategies that align with the client’s marketing objectives
- Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies
- Research and implement new techniques and technologies that are relevant for clients’ media strategies
- Oversee the analysis of program results and dialogue with client and internal team on informed strategic implications
- Actively provide and discuss industry information on media, markets and related dynamics
- Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas
- Effectively contributes client “case studies” to national organization
- Identify and secure relationships with key senior clients to deepen agency relationship
- Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
- Actively represent dentsu media within industry (attending industry functions, joining local market committees), where applicable
- Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
- Initiate long-term projects for team that will contribute to greater agency revenue and/or employee learning and growth paths
- Establish and maintain communications process with clients and agency service teams for each piece of business within the team
- Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
- Lead client presentations where applicable and serve as a coach/example for team leads and supervisors to lead as well.
- Move audience to desired action through clear and persuasive delivery of information
Requirements
- Bachelor’s degree in marketing or related field
- 12 + years of media planning experience, which include progressive client management experience
- Hands on knowledge for programmatic, search, social, mobile and media technology solutions
- Deep understanding of digital media; understanding of traditional media as well.
- Deep understanding of how analytics can inform media plans
- In-depth experience with B2B planning and media planning/execution
- Extensive understanding and knowledge of media, business analytics methodologies, partners and frameworks
- Extensive project and process management experience with large clients and high volume of activity
- Ability to translate business problems into actionable media and non-media solutions for digital capability
- Deep knowledge and experience with multiple communication channels and their role in brand marketing
- Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically
- Ability to generate big ideas with strong motivational skills that can apply to all staff levels
- Proven leadership ability – experience managing multiple groups of planners, supervisors and directors.
- Skilled leader of process and output that takes the client outside their comfort zone
- Collaborative and able to successfully bring people from different disciplines, internal and external, together to achieve desired outcomes
- Current knowledge of trends and innovations in media
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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