Hybrid VP, Integrated Media Planning – B2B

at dentsu Austria

• Job title: VP, Integrated Media Planning – B2B
• Job type: Full Time
• Experience level: Lead
• Salary: $164,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, California, United States

About the role

• VP Integrated Media Planning responsible for leading integrated media strategies for B2B clients at dentsu. Overseeing client relationships and media performance across various channels.

Responsibilities

• Serve as the lead in managing the agency-client relationship.
• Direct the development of planning objectives and strategies that align with the client’s marketing objectives
• Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies
• Research and implement new techniques and technologies that are relevant for clients’ media strategies
• Oversee the analysis of program results and dialogue with client and internal team on informed strategic implications
• Actively provide and discuss industry information on media, markets and related dynamics
• Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas
• Effectively contributes client “case studies” to national organization
• Identify and secure relationships with key senior clients to deepen agency relationship
• Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Actively represent dentsu media within industry (attending industry functions, joining local market committees), where applicable
• Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
• Initiate long-term projects for team that will contribute to greater agency revenue and/or employee learning and growth paths
• Establish and maintain communications process with clients and agency service teams for each piece of business within the team
• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
• Lead client presentations where applicable and serve as a coach/example for team leads and supervisors to lead as well.
• Move audience to desired action through clear and persuasive delivery of information

Requirements

• Bachelor’s degree in marketing or related field
• 12 + years of media planning experience, which include progressive client management experience
• Hands on knowledge for programmatic, search, social, mobile and media technology solutions
• Deep understanding of digital media; understanding of traditional media as well.
• Deep understanding of how analytics can inform media plans
• In-depth experience with B2B planning and media planning/execution
• Extensive understanding and knowledge of media, business analytics methodologies, partners and frameworks
• Extensive project and process management experience with large clients and high volume of activity
• Ability to translate business problems into actionable media and non-media solutions for digital capability
• Deep knowledge and experience with multiple communication channels and their role in brand marketing
• Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically
• Ability to generate big ideas with strong motivational skills that can apply to all staff levels
• Proven leadership ability – experience managing multiple groups of planners, supervisors and directors.
• Skilled leader of process and output that takes the client outside their comfort zone
• Collaborative and able to successfully bring people from different disciplines, internal and external, together to achieve desired outcomes
• Current knowledge of trends and innovations in media

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave