Analista Marketing Junior in Dasa, the largest integrated health network in Brazil. Responsible for CRM campaigns and performance analytics.
Responsibilities
Propose campaigns based on brand notes and performance - email marketing, SMS, App Push, Web Push and WhatsApp.
Prepare campaign briefs and manage approval of creative assets with the agency.
Execute communications sends using the Insider platform.
Monitor engagement performance (opens, clicks) and conversion performance (appointments/contacts, revenue, revenue per send, average ticket) against brand targets.
Requirements
Basic knowledge of CRM metrics and KPIs (OR, CTR, CTO, CV, RPE, opt-out, TKM).
Basic understanding of the customer lifecycle, retention strategies, upsell, cross-sell and segmentation.
Basic experience with campaign orchestration/automation platforms (preferably Insider).
Basic knowledge of Excel and PowerPoint.
Preferred: Experience with customer journeys, retention campaigns and monetization.
Experience designing and running A/B tests.
Experience working in agile, multidisciplinary teams.
Basic knowledge of HTML and SQL.
Benefits
Our opportunities are open to everyone who believes in transforming the future of healthcare.
We do not charge any fees during our hiring processes.
Diversity expands innovation in the workplace, and above all, we are committed to being part of the transformation.
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