Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Marketing Manager leading the marketing team for Danpower's energy solutions in Germany. Developing strategies, managing budgets, and leading a growing team in a hybrid work environment.
Responsibilities
- Develop a comprehensive marketing strategy for the Danpower Group – from target-group analysis to a cross-media marketing mix
- Shape brand positioning and strengthen market recognition
- Plan and manage B2B and B2C campaigns including social media, web and traditional formats
- Take responsibility for the marketing budget and plan the efficient use of resources
- Analyze market and competitor trends and develop concrete measures
- Provide professional and disciplinary leadership for a growing marketing team
- Report directly to executive management and work closely with them and the team on the strategic direction of marketing
Requirements
- Completed degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training (e.g., IHK Fachwirt Marketing)
- Professional experience in Marketing/Communications – ideally in the energy sector
- Solid knowledge of Brand Management, Employer Branding, Brand Strategy and Digital Marketing
- Confident user of digital tools (e.g., CRM, CMS, Social Ads, Google Analytics, Adobe etc.) and MS Office
- Practical experience with AI-based content creation and automation tools
- Strong communication skills in German
- Good English skills are a plus
Benefits
- Family-friendly policies & flexibility
- Mobile/remote working
- Family-friendly, flexible working hours
- Special leave
- Part-time options
- Coverage of childcare costs (up to school-entry age – including meal fees)
- 30 days annual leave per year + December 24 and December 31
- Financial support for work-related relocations
- Pluxee health card – vouchers
- Support for company pension schemes or capital-forming benefits (VWL)
- Mobility subsidy for the job ticket
- Bike leasing (JobRad)
- Personal development, training and further education
- Coachings, workshops and teambuilding
- Coverage of costs for personal and professional development
- Offers for vocational training and dual-study programs
- Job rotation and internal promotion opportunities
- Permanent employment contract
- Bonuses for value-adding ideas
- Team events
- Employee referral bonus program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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