Marketing Manager leading the marketing team for Danpower's energy solutions in Germany. Developing strategies, managing budgets, and leading a growing team in a hybrid work environment.
Responsibilities
Develop a comprehensive marketing strategy for the Danpower Group – from target-group analysis to a cross-media marketing mix
Shape brand positioning and strengthen market recognition
Plan and manage B2B and B2C campaigns including social media, web and traditional formats
Take responsibility for the marketing budget and plan the efficient use of resources
Analyze market and competitor trends and develop concrete measures
Provide professional and disciplinary leadership for a growing marketing team
Report directly to executive management and work closely with them and the team on the strategic direction of marketing
Requirements
Completed degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training (e.g., IHK Fachwirt Marketing)
Professional experience in Marketing/Communications – ideally in the energy sector
Solid knowledge of Brand Management, Employer Branding, Brand Strategy and Digital Marketing
Confident user of digital tools (e.g., CRM, CMS, Social Ads, Google Analytics, Adobe etc.) and MS Office
Practical experience with AI-based content creation and automation tools
Strong communication skills in German
Good English skills are a plus
Benefits
Family-friendly policies & flexibility
Mobile/remote working
Family-friendly, flexible working hours
Special leave
Part-time options
Coverage of childcare costs (up to school-entry age – including meal fees)
30 days annual leave per year + December 24 and December 31
Financial support for work-related relocations
Pluxee health card – vouchers
Support for company pension schemes or capital-forming benefits (VWL)
Mobility subsidy for the job ticket
Bike leasing (JobRad)
Personal development, training and further education
Coachings, workshops and teambuilding
Coverage of costs for personal and professional development
Offers for vocational training and dual-study programs
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