Senior Manager responsible for global marketing strategies for Clinical and Forensic markets at SCIEX. Leading market growth initiatives and defining strategic outcomes in Massachusetts.
Responsibilities
Lead and define the 1-5 year global market and marketing strategies for the Clinical and Forensic business and own the business outcomes
Lead identifying the requirements for customer workflows (HW, SW and reagents) and develop integrated campaigns, high value content and sales tools, both physical and digital, that deliver growth
Continuous analysis of the global market to identify key growth opportunities, market trends, competitive intelligence and global regulatory landscape.
Drive creation of value propositions and competitive differentiated positioning for key SCIEX products/workflows
Monitor business results to track key metrics within the market, and develop action plans and countermeasures to address shortfalls
Participate in the innovation pipeline activities as appropriate and conduct Customer Insight efforts (Voice of customer collection) when needed to ensure the needs of the market are well understood.
Identify strategic partnerships and opportunities which will grow the solutions portfolio for the market and create additional revenue streams for the business
Requirements
Bachelor’s degree in Life Sciences, Clinical Diagnostics, or a related scientific discipline (advanced degree preferred).
Extensive experience within Clinical Diagnostics and/or Forensic markets, with a strong understanding of customer workflows, purchasing dynamics, and regulatory considerations.
Proven ability to develop and execute global market or marketing strategies that deliver measurable business growth.
Strong commercial experience within laboratory capital equipment, including product positioning, value proposition development, and demand generation.
Demonstrated experience driving new product development or innovation initiatives, partnering closely with R&D and cross-functional teams.
Ability to travel 25%.
Benefits
paid time off
medical/dental/vision insurance
401(k)
Job title
Senior Manager, Global Market Development, Clinical & Forensic
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