Account Manager leading content marketing campaigns at Mediaplanet. Combining research, sales, and client management to deliver measurable value to partners.
About the role
- Customer Relationship Manager II at Cox Automotive enhancing marketing performance for clients through digital channels. Collaborating with teams to optimize strategies and maintain client relationships.
Responsibilities
- Serve as the proactive, strategic point of contact for clients using the AMP Marketing Technology Platform, with heavy emphasis on email, texting, and direct mail performance.
- Develop and strengthen client relationships by delivering exceptional service, problem resolution, and consistent communication.
- Collaborate seamlessly with Product, Implementation, Performance Management, and other internal partners to align client goals and operational needs.
- Maintain regular cadence of client engagement to promote product adoption, improve marketing outcomes, and reduce churn risk.
- Conduct consultative reviews for dealership and dealer group leadership, including: Campaign strategy recommendations, Creative and template assessments, Customer segmentation strategy, Process tree evaluations, Ad hoc email/SMS marketing opportunities, Call script and follow-up process review.
- Utilize CRM and marketing analytics to deeply analyze email/SMS performance metrics such as: Send volume, open, and click rates, Customer engagement and task creation, Lead follow-up behaviors, Vehicle sales attribution tied to marketing.
- Provide marketing insight, coaching, and trend analysis to internal partners and Managed Services teammates, supporting growth in email, texting, and direct mail best practices.
- Demonstrate confidence, professionalism, and consultative skills with VIP accounts, new feature rollouts, pilot programs, and complex client scenarios.
Requirements
- Bachelor’s degree in related discipline and 2 years of account ownership or management experience
- Effective communication skills; written, verbal and presentation
- Exceptional client relationship, account management, experience
- Knowledge of Digital Marketing campaigns, customer segmentation and marketing best practices
- Strong background in digital marketing, including email, text, and direct mail campaigns
- Strong organizational skills
- Proactive thinker with ability to absorb high amounts of detail
- Demonstrated leadership skills
- Ability to thrive in a fast-paced environment and meet tight deadlines
- Mental acuity (detail oriented, capable of managing multiple tasks simultaneously, strong prioritization) to execute duties of the position successfully to meet business and client needs
- Working knowledge of MS office tools
Benefits
- Competitive compensation
- 401(k) with exceptional company match
- Comprehensive medical, dental, and vision benefits
- Disability and life insurance
- Adoption assistance, pet insurance, travel & auto discounts
- A people-first culture that values authenticity, leadership, and personal growth
- Access to mentorship, professional development, continuing education, and cross-company career opportunities
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