Head of Marketing responsible for growth strategies at an AI - powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
About the role
- CMO - Marketing Manager focused on Performance Marketing and Social Media for Eventplanning24's innovative event services platform. Engage in dynamic teamwork to optimize marketing strategies and manage campaigns.
Responsibilities
- Build, manage & optimize marketing channels
- Plan, implement and optimize performance advertising (ads) campaigns on Google/Meta/Pinterest/TikTok
- Manage budget based on performance; re-engage drop-offs
- Deliver clear 14-day report (clicks → inquiries → bookings → cost per booking)
- Manage external partners/freelancers as needed
- Maintain social & influencer editorial calendar; publish and distribute content
- Select creators/influencers and manage collaborations
- Use discount/partner codes and measure impact
- Nurture the community (comments/DMs → inquiries)
- Commission content creation (automate and/or use freelancers)
- SEO & GEO (AI discoverability)
- Plan & manage SEO strategy (site structure, content, fundamentals)
- Build backlinks & partnerships
- Use AI for content creation and automation
- Regular monitoring with concise result updates
- Build and maintain partnerships & affiliate relationships (e.g., venues/planners/service providers)
- Manage affiliate program (codes, billing, performance)
- Plan and evaluate joint promotions/bundles
- Plan trade shows & events: objectives, budget and presence; coordinate team & materials
- Attend events and capture leads
- Rapid follow-up and brief evaluation of results
- Set up & maintain a CRM
- Email campaigns for customer acquisition
- Communication with (potential) customers
Requirements
- Hands-on experience with performance marketing
- Practical experience with social media & influencers
- Practical experience with ChatGPT or similar AI tools
- Creative problem-solving skills
- Strong organizational skills and an independent work style
- Strong communication skills, team orientation and a curiosity to learn
- Ability to quickly familiarize yourself with new subject areas
- Good German and English skills, both written and spoken
Benefits
- Flexible working hours & locations – Cologne, Düsseldorf or remote; results-focused
- Company laptop – high-performance, fully equipped, mobile-ready
- Equity participation – employee share options (e.g., ESOP/VSOP)
- Paid professional development – e.g., AI training and certifications
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