Head of Marketing responsible for growth strategies at an AI - powered SaaS company. Focusing on user acquisition, product marketing, and leading the marketing team.
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Hybrid CMO – Marketing Manager, Performance, Social, AI, Trade Shows & Events
Posted 2 months ago
About the role
- Marketing Manager at Eventplanning24, managing Performance, Social, and Influencer marketing channels. Collaborating with partners and optimizing campaigns to enhance customer engagement.
Responsibilities
- Build, manage & optimize marketing channels
- Plan, execute and optimize performance advertising (ads) campaigns on Google/Meta/Pinterest/TikTok
- Manage budgets based on performance and re-engage drop-offs
- Provide a clear 14-day report (clicks → inquiries → bookings → cost/booking)
- Manage external partners/freelancers when needed
- Maintain social & influencer content calendar; publish and distribute content
- Select creators/influencers and manage collaborations
- Use discount/partner codes and measure their impact
- Nurture the community (comments/DMs → inquiries)
- Commission content creation (automate and/or use freelancers)
- SEO & GEO (AI discoverability)
- Plan & manage SEO strategy (site structure, content, fundamentals)
- Build backlinks & partnerships
- Use AI for content creation and automation
- Regular monitoring with concise result updates
- Build and maintain partnerships & affiliate relationships (e.g., venues/planners/service providers)
- Manage affiliate program (codes, billing, performance)
- Plan and evaluate joint promotions/bundles
- Plan trade shows & events goals, budget and presence; coordinate team & materials
- Staff events and capture leads
- Quick follow-up and brief analysis of results
- Customer acquisition & communication
- Set up & maintain a CRM
- Email campaigns for customer acquisition
- Communicate with (potential) customers
Requirements
- Hands-on experience with performance marketing
- Practical experience with social media & influencers
- Hands-on experience with ChatGPT or similar AI tools
- Creative approach to problem solving
- Strong organizational skills and an independent working style
- Strong communication skills, team spirit and curiosity
- Ability to quickly learn new subject areas
- Good German and English skills, both written and spoken
Benefits
- Flexible working hours & locations – Cologne, Düsseldorf or remote; results-focused.
- Company laptop – high-performance, all tools installed, ready for mobile use.
- Equity participation – employee equity (e.g., ESOP/VSOP).
- Paid training – e.g., AI trainings and certifications.
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