Marketing Manager executing regional marketing strategies for Cook Medical, collaborating with stakeholders and supporting product launches. Role involves market adoption and customer engagement in Shanghai.
Responsibilities
Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography.
Support accelerating market adoption for the assigned specialty.
Provides product & market support.
Responsible for being the regional product champion/expert.
Collaborate with key stakeholders to ensure consistent messaging for the assigned specialty.
Support conversions with key customers for the assigned specialty.
Answers sales & customer questions for the assigned specialty.
Support product launch, campaign planning & execution.
Provide consistent program-related field communications.
Present launch content to sales & support internal sales meetings.
Collaborate on sales tools and messaging needs.
Create market updates to send to the field.
Responsible for customization of large accounts.
Responsible for actively engaging CRM as a key tool for communication & sharing customer & market insights back into the organization.
Initiate focus campaigns in cooperation with sales.
Requirements
5-7 years of relevant experience in sales, marketing and/or product management.
College degree in related field and/or equivalent relevant experience.
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