Growth Analyst driving media strategy and managing media agency for client acquisition. Analyze performance insights and ensure campaign alignment with business objectives.
Responsibilities
Develop strategic media planning aligned with the squad's goals.
Direct and manage the media agency, ensuring quality deliverables, alignment, and adherence to deadlines.
Review media plans, target audiences, rationale, segmentations, and creatives.
Analyze results and consolidate insights, presenting clear readings for internal stakeholders.
Ensure creative assets delivered by the agency align with the brand identity and campaign needs.
Propose new tests, optimization opportunities, and growth pathways.
Conduct benchmarks and monitor market trends.
Lead the preparation of performance reports and action plans.
Monitor acquisition and lead-quality KPIs, helping guide the team toward efficiency and scale.
Requirements
Experience with paid media campaigns (planning, analysis, data interpretation).
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