Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
EN
Hybrid Product Marketing Director – Equipment, Robotics & Digital Solutions
Posted last month
About the role
- Product Marketing Director overseeing ESAB’s Equipment, Robotics & Digital Solutions strategy in Europe. Driving product marketing excellence and commercial growth with cross-functional collaboration.
Responsibilities
- Develop and execute European strategies for equipment, robotics, and digital solutions
- Lead go-to-market plans and product launches
- Drive competitive positioning, portfolio growth, and commercial performance
- Provide sales teams with tools, training, and insights to accelerate growth
- Lead the European Aftermarket organization (incl. ARC network)
- Improve customer satisfaction through service quality, spare parts efficiency, and technical support
- Standardize service protocols and enhance first-time fix rates
- Work closely with Global Product Teams, R&D, Quality, Supply Chain, and Marcom
- Manage escalations and support customer-facing initiatives, trade shows, and distributor events
- Lead Product Marketing Managers, Robotic Business Development, Sales Support, and Aftersales Managers
- Build a collaborative, high-performance, customer-focused culture
Requirements
- Bachelor’s degree in Engineering, Business, Marketing, or related field (Master’s/MBA preferred)
- 10+ years’ experience in product marketing, commercial leadership, or business development in industrial equipment, automation, or welding
- Strong experience in cross-functional leadership and aftermarket operations
- Familiarity with robotics, digital platforms, and automation
- Fluent English; additional European languages are an advantage
- Willingness to travel approx. 30–40% across Europe.
Benefits
- Hybrid/remote work options depending on location
- Learning & development through LinkedIn Learning and EBX
- Inclusive, collaborative, and growth-oriented culture
- Global career development opportunities
Job title
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