Marketing Executive assisting with the delivery of marketing communications across European markets. Focusing on campaign coordination and content delivery for The Hoffman Agency Europe.
EN
Hybrid Product Marketing Director – Equipment, Robotics & Digital Solutions
Posted 2 months ago
About the role
- Product Marketing Director overseeing ESAB’s Equipment, Robotics & Digital Solutions strategy in Europe. Driving product marketing excellence and commercial growth with cross-functional collaboration.
Responsibilities
- Develop and execute European strategies for equipment, robotics, and digital solutions
- Lead go-to-market plans and product launches
- Drive competitive positioning, portfolio growth, and commercial performance
- Provide sales teams with tools, training, and insights to accelerate growth
- Lead the European Aftermarket organization (incl. ARC network)
- Improve customer satisfaction through service quality, spare parts efficiency, and technical support
- Standardize service protocols and enhance first-time fix rates
- Work closely with Global Product Teams, R&D, Quality, Supply Chain, and Marcom
- Manage escalations and support customer-facing initiatives, trade shows, and distributor events
- Lead Product Marketing Managers, Robotic Business Development, Sales Support, and Aftersales Managers
- Build a collaborative, high-performance, customer-focused culture
Requirements
- Bachelor’s degree in Engineering, Business, Marketing, or related field (Master’s/MBA preferred)
- 10+ years’ experience in product marketing, commercial leadership, or business development in industrial equipment, automation, or welding
- Strong experience in cross-functional leadership and aftermarket operations
- Familiarity with robotics, digital platforms, and automation
- Fluent English; additional European languages are an advantage
- Willingness to travel approx. 30–40% across Europe.
Benefits
- Hybrid/remote work options depending on location
- Learning & development through LinkedIn Learning and EBX
- Inclusive, collaborative, and growth-oriented culture
- Global career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Executive responsible for managing multi - channel campaigns for US partners at YouLend fintech. Focus on partnership marketing and measurable performance optimization.
Marketing Executive at Nord Anglia International School Abu Dhabi creating engaging content and collaborating with the team to enhance student experiences.
Marketing Director overseeing marketing strategy and campaigns for Avon Books at HarperCollins Publishers. Collaborating with authors and teams to enhance book marketing in the romance genre.
APAC Marketing Executive supporting regional marketing initiatives in Indian and Australian markets. Collaborating with sales teams and global marketing organization within a hybrid setting.
Regional Marketing Director designing and executing marketing strategy across Europe for Assurant. Driving collaboration with senior executives to meet regional needs and commercial priorities.
Marketing Executive assisting in marketing campaigns for shows and events at O2 venues. Collaborating with marketing management for effective strategies at venues across Manchester and Liverpool.
Marketing Executive/Manager optimizing digital channels for customer acquisition at Abel & Cole. Collaborating with a dynamic team to drive sustainable marketing growth.
Marketing Director at dsm - firmenich leading consumer insights and marketing strategy for fine fragrances in Dubai. Responsible for managing a team and delivering strong business results in a creative environment.
Head of Marketing leading demand generation strategies at Ververica, a company pioneering real - time AI solutions. Engage and transform the market while collaborating with an experienced team.