Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- APAC Marketing Executive supporting regional marketing initiatives in Indian and Australian markets. Collaborating with sales teams and global marketing organization within a hybrid setting.
Responsibilities
- Assist in the creation, localization, and deployment of regional marketing campaigns aligned with global strategy.
- Coordinate the adaptation of product brochures, presentations, case studies, and videos for local markets.
- Support the management of regional website content and social media activity, ensuring alignment with brand guidelines.
- Support email marketing activities including database segmentation, campaign set-up, tracking, and reporting.
- Help optimize regional SEO/SEM initiatives through content updates and keyword research.
- Monitor digital performance metrics and compile monthly dashboards for the APAC Marketing Lead.
- Assist in organizing regional exhibitions, customer events, webinars, and partner training sessions.
- Coordinate logistics including stand materials, promotional items, presentations, and post-event follow‑up.
- Collaborate with sales teams and GPN Partners to ensure smooth event execution.
- Maintain up-to-date marketing collateral on shared platforms for the APAC sales team.
- Support requests for customized materials, such as project references, submittals, and proposals.
- Help coordinate product launches and promotional campaigns in the region.
- Collect and organize market intelligence, customer insights, and competitor information to support marketing planning.
- Assist in tracking regional trends related to security, sustainability, and smart building technology.
- Manage regional marketing budgets, invoices, and purchase orders.
- Coordinate with external suppliers, creative agencies, printers, and translators.
- Support internal communication activities for the APAC region.
Requirements
- 1–2 years’ experience in marketing or communications (internships included).
- Strong organisational skills with excellent attention to detail.
- Good copywriting and editing skills in English.
- Strong creative skills utilising design platforms such as Canva.
- Proficiency in PowerPoint, Excel, and basic design tools (e.g., Canva, Adobe Express).
- Ability to work across multiple projects and meet deadlines.
- Proactive mindset with a willingness to learn and contribute.
- Experience in B2B or manufacturing/security sectors.
- Familiarity with digital marketing platforms (HubSpot, Google Analytics, LinkedIn).
- Experience supporting events, trade shows, or distributor marketing.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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