Regional Marketing Director designing and executing marketing strategy across Europe for Assurant. Driving collaboration with senior executives to meet regional needs and commercial priorities.
Responsibilities
Lead the development of the regional marketing strategy and annual plan, ensuring alignment with global direction and in-market realities.
Represent Europe within the global marketing organisation, advocating for regional needs, perspectives, and opportunities.
Partner closely with senior executives and cross-functional leaders to shape plans, guide decision-making, and ensure marketing drives measurable value.
Support both B2B and Growth Marketing across the region—aligning commercial needs, sales enablement, and customer engagement.
Ensure global B2B2C strategies can be executed effectively in-region, navigating compliance, product, regulatory, and language considerations.
Lead and develop a small, high-performing regional marketing team focused on execution, localisation, and in-country impact.
Act as an orchestrator and connector—balancing consistency across Europe with the nuanced needs of individual markets.
Requirements
A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Significant progressive marketing experience with regional or cross-functional leadership responsibilities.
Experience from within insurance or financial services industries marketing add-on solutions products that sit alongside a partner’s core proposition.
A track record of delivering effective marketing strategies and campaigns that translate business goals into measurable outcomes.
Strong digital marketing knowledge and analytical capability to interpret data and inform decisions.
Experience leading marketing programs across countries and cultures, ideally in B2B, B2B2C, and/or D2C environments.
Excellent collaboration skills and a solutions-oriented mindset, with the ability to navigate ambiguity and drive alignment.
Strong communication, organisational, and project management capabilities.
Experience working within a fast-paced, matrixed environment.
Fluency in English and proficiency in the local language.
Ability to build trusted relationships at senior levels and adapt effectively to cultural differences across European markets.
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