Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Marketing Executive/Manager optimizing digital channels for customer acquisition at Abel & Cole. Collaborating with a dynamic team to drive sustainable marketing growth.
Responsibilities
- Own and optimise paid performance channels, with a focus across Meta, Google and PPC
- Partner with our affiliate media agency to plan and secure high-quality placements
- Take ownership in delivering business objectives by meeting acquisition targets within an agreed budget and CPA target
- Proactively identify risks and opportunities, making suggestions to adjust plans
- Plan, launch, and manage campaigns end to end. From strategy and briefing through to activation, optimisation, and performance review.
- Confidently make recommendations to stakeholders that are embedded in testing and performance insights to improve campaign effectiveness
Requirements
- Strong hands-on digital marketing capabilities across Meta, Google and PPC
- Awareness of SEO fundamentals and how paid and organic channels work together
- An interest in keeping up to date with the evolving changes in AI and how they can be used or impact us as business
- Confidence managing budgets
- Commercially minded with an ability to hit targets
- Strong analytical skills, to evaluate performance and communicate clear, actionable insights and recommendations to a range of audiences
- A flexible, delivery focused approach with the ability to drive projects to completion, delivering clear results and measurable impact
Benefits
- 33 days inclusive of bank holidays (FTE)
- A free box of fruit and veg every week
- Up to 35% discount on A&C products
- Cycle to Work Scheme
- Wellbeing and Rewards platform with access to discounts, GP service and Employee Assistance Programme
- Contributory pension scheme
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