Senior Manager leading media and retail media strategies for The Coca-Cola Company. Overseeing execution and optimization across brands and channels with a focus on performance.
Responsibilities
Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities.
Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency, and competitive Return on Investment (ROI).
Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in‑store digital environments.
Translate strategic direction into clear briefs and execution plans for agencies and partners.
Partner with Marketing Procurement Services on media buying strategies and negotiations to maximize value from media investments.
Oversee media investment governance, including buying orders, budget shifts, and corrective actions.
Own tracking and reporting of media budgets (planned vs. actual), ensuring transparency and accountability.
Support audit processes and ensure compliance with media governance standards.
Recommend Direct Marketing Investment (DMI) allocation by brand and channel based on performance data, learning agendas, and market dynamics.
Monitor brand presence and quality of execution across channels, including reach, frequency, productivity, and compliance.
Act as a senior media partner to Brand, Category, IMX, Commercial, and Bottler teams.
Influence brand and creative strategy through a strong media effectiveness and performance lens.
Collaborate closely with LATAM and Global IMX teams to ensure alignment with global standards while enabling local relevance.
Provide guidance and informal leadership to junior team members and agency partners.
7+ years of experience in Media Strategy, Planning, and Buying within Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG), agency, or media environments.
Strong expertise in digital media, ecommerce, and retail media ecosystems.
Experience managing significant media budgets and performance optimization.
Proven ability to influence senior stakeholders and work cross‑functionally in matrixed organizations.
Experience working with agencies, media owners, digital platforms, and retail media partners.
Benefits
We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
This includes supporting the financial and personal well-being of our employees.
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