Senior Manager driving category growth for Coca-Cola across frontline markets. Leading marketing strategies and cross-functional collaboration to enhance brand performance.
Responsibilities
Own and drive elements of the category and portfolio agenda across frontline markets, aligned to regional and global priorities.
Partner with Brand, C&CL, Commercial, RGM, Media, and Franchise teams to develop and execute integrated marketing strategies.
Influence investment choices, priorities, and calendars across brands, IMX campaigns, and innovation initiatives.
Lead synthesis of consumer, shopper, and category insights to support category storytelling and leadership decision making.
Support bottler alignment by clearly communicating category priorities, objectives, and performance expectations.
Guiding localization and real-time amplification of Integrated Marketing Experience (IMX) campaigns within assigned territories.
Monitor and assess category performance, identifying risks, opportunities, and optimization actions.
Lead cross functional projects and mentor junior team members.
Requirements
Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
7+ years of experience in brand, category, or integrated marketing roles within Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG).
Experience influencing category or brand strategy across multiple markets or geographies.
Strong understanding of integrated marketing, demand generation, and brand growth levers.
Solid commercial and financial acumen, with experience influencing investment decisions.
Proven ability to influence cross functional stakeholders without direct authority.
Benefits
We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
This includes supporting the financial and personal well-being of our employees.
Career Development: We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.
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