Director overseeing clinical programming and staff within outpatient services at Bradford Health Services. Ensuring patient - centered care, compliance, and quality improvement initiatives.
About the role
- Senior Director of Portfolio Strategy for LATAM at Coca-Cola, shaping beverage portfolio and strategies. Leading insights driven decision making to maximize growth and cultural relevance.
Responsibilities
- Lead the end to end portfolio strategy for the LATAM Operating Unit, owning the long term vision, strategic ambition, and growth pathways across categories, brands, and price tiers
- Champion consumer centric and insight led decision making by translating human needs, demand spaces, and segmentation into actionable portfolio, category, and brand role choices
- Shape portfolio architecture and brand roles, guiding prioritization, simplification, innovation focus, and long range planning to maximize value creation
- Translate global portfolio ambition into a cohesive, regionally relevant strategy, balancing scale with cultural nuance and local market realities
- Own the portfolio governance framework for LATAM, including evaluation criteria, growth metrics, prioritization principles, and strategic guardrails
- Integrate foresight, predictive analytics, and emerging behavioral trends to identify future growth opportunities and inform long term portfolio direction
- Partner cross functionally with Marketing, RGM, Commercial, IMX, Innovation, and Strategy to shape OBPPC strategies rooted in consumer motivation, elasticity, and affordability dynamics
- Evaluate competitive performance and portfolio mix, informing choices on premiumization, affordability, penetration, and occasion expansion
- Enable markets with clear strategic foundations — segmentation, cohorts, architecture, and growth metrics—supporting strong local portfolio design and execution
- Influence system wide alignment by using clear, insight driven narratives to guide senior leadership, markets, and global stakeholders around portfolio choices
- Represent the LATAM consumer and competitive context in global portfolio forums, ensuring regional realities inform enterprise decisions.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, or a related field; MBA or Master’s degree preferred
- 12–15+ years of experience in Portfolio Strategy, Consumer Insights, Marketing Strategy, Innovation, Category Strategy, or RGM, with regional or multi market scope
- Proven expertise leading strategic frameworks, including segmentation, brand roles, portfolio architecture, and long term growth planning
- Strong background in CPG / FMCG, with experience shaping portfolio or category strategies at scale
- Deep capability in consumer insights, human needs, demand spaces, and growth analytics
- Demonstrated ability to simplify complexity and articulate clear strategic choices to senior leaders
- Strong executive presence with the ability to influence without direct authority in complex, matrixed organizations
- High cultural sensitivity and deep understanding of LATAM consumer dynamics
- Fluency in English and Spanish or Portuguese; proficiency in all three is a strong advantage.
Benefits
- Health insurance
- Career Development
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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