Analista de Participações at Auren Energia supporting governance and restructuring efforts. Engaging with high - level leadership and contributing to process improvement.
About the role
- Analista Pleno de Jornada Conversacional responsible for managing conversational solutions and data optimization at CNA Idiomas. Position involves enhancing user journeys and ensuring data-driven decisions.
Responsibilities
- Conversational Platform Management - Act as the focal point with the conversational solution vendor; prioritize the improvement backlog; ensure continuous evolution of conversation flows and integrations; validate releases and new features.
- End-to-end Funnel Visibility - Map the end-to-end journey (lead → qualification → enrollment); identify dropout points; analyze conversion by stage; produce executive performance reports.
- Conversion Optimization - Test variations of flows and approaches; optimize CTAs; refine qualification rules; work on improving contact rates and enrollment rates.
- Speech & Quality - Improve BOT scripts; align BOT and human messaging; ensure consistency of the value proposition; support the sales team with improvement inputs.
- Intelligence & Data - Analyze conversational data; collaborate with CRM and media teams for data cross-referencing; propose behavior-based automations; identify objection patterns.
Requirements
- Experience with conversational platforms (e.g., Blip, Botmaker, Mundiale, Gupshup, or similar)
- Experience with CRM (Salesforce is a plus)
- Strong analytical skills
- Experience with digital conversion funnels
- Basic knowledge of AI applied to customer service
- Experience with A/B testing
Benefits
- Medical Insurance (Bradesco)
- Dental Insurance (Bradesco)
- Life Insurance
- Gympass
- TotalPass
- Parking — No parking discount for positions above Coordinator
- Pharmacy partnership/discount
- Meal voucher
- Food allowance
- Transportation voucher
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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