Demand Generation Director at S&P Global leading marketing initiatives for revenue growth across teams. Collaborate with various departments to create customer - centric strategies for capital markets solutions.
About the role
- SEM Manager overseeing Paid Search Activation campaigns for Citi's U.S. Consumer Cards. Driving SEM growth while transforming digital marketing capabilities and mentoring junior team members.
Responsibilities
- Manage trafficking, campaign setup, tagging, and QA processes across platforms (Google Ads, Microsoft Ads, SA360)
- Ensure campaigns adhere to allocated budgets, monitor spend and adjust as needed to maintain pacing accuracy
- Manage SEM automated bidding strategies, target adjustments and execution of weekly optimizations
- Enforce account structures, naming conventions, negative keyword management, and compliance standards
- Liaise with analytics, technology, and compliance teams to ensure flawless campaign execution
- Identify opportunities to streamline delivery processes, reduce errors, and enhance efficiency through tooling or automation
- Provide day-to-day guidance to Analysts and Associates, ensuring knowledge transfer and skills development
- Troubleshoot campaign delivery issues, such as broken tags, trafficking errors, or spend anomalies, and escalate where necessary
Requirements
- 5-8 years in SEM campaign execution or ad operations
- Hands-on experience with Google Ads, Microsoft Ads, SA360, GA4, and trafficking tools
- Strong project management and organizational skills
- Experience working in regulated industries (finance, healthcare, insurance) preferred
- Ability to balance detail orientation with big-picture operational improvements
- Hands-on keyboard agency experience a plus
- Prior experience working in highly-regulated industries preferred
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- planned time off (vacation)
- unplanned time off (sick leave)
- paid holidays
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