Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Performance Marketing Specialist for Opera seeking to enhance global user acquisition through data-driven marketing campaigns. Responsibilities include campaign management, analysis, and collaboration with creative teams.
Responsibilities
- Build, manage, and scale user acquisition campaigns across channels like Meta Ads, TikTok Ads, AppLovin, and more
- Analyze campaign performance, report on key KPIs, and continuously optimize toward growth and efficiency
- Optimize campaigns to drive growth in Active users, focusing on activation, retention, and user engagement metrics
- Ideate new concepts, run A/B tests, and identify scalable opportunities across digital channels
- Collaborate closely with creative, marketing, and product teams to deliver impactful, market-specific ad content
- Monitor and manage ad spend to ensure efficient budget allocation and strong ROI.
Requirements
- Experience in performance or quantitative marketing, with hands-on knowledge of major ad platforms and analytics tools
- Strong understanding of performance marketing, branding, and copywriting, paired with creative problem-solving skills
- Data-driven mindset with confidence working with spreadsheets, analyzing trends, and creating clear reports
- Ability to think globally and adapt campaigns for diverse international markets (Europe, Africa, Asia, etc.)
- Fluency in English (written and spoken)
- Experience with app campaigns is not required, but is a benefit to have.
Benefits
- At Opera, you’ll join a diverse and inclusive team of experienced, supportive professionals who value creativity and collaboration.
- We work in a flat structure with short decision-making paths, use smart technology, and support your ongoing skill development in a friendly and empowering environment.
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